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How to Design for HER Based on Science-Backed Trends

Turning science into strategy is the next step and fitness operators are rethinking programming, coaching, and environments to meet women’s evolving needs. This session explores how to operationalize hormone-informed training, recovery protocols for perimenopause, and stress-responsive formats in real-world studio and gym settings.

Women's Health

Science-Backed Trends

Longevity

Author:

Sadie Lincoln

Co-Founder and Chief Executive Officer

Barre3

Author:

Seane Marie Faulkner

Senior Vice President of Product & Innovation

The Well NYC

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The Business of Women’s Health: What Will Define 2026 and How to Scale It

Women’s health is moving from niche to necessity. This session explores how brands, operators, and platforms are translating emerging insights into commercially viable products, scalable programs, and differentiated member experiences. Learn what’s gaining market traction, how leading organizations are operationalizing women’s health across fitness, wellness, and healthcare, and what it takes to build solutions that drive engagement, outcomes, and long-term growth.

Women's Health

Science-Backed Trends

Longevity

Author:

Amber Taylor

Chief Digital Product Officer

Les Mills

For over 20 years I have worked in technology with a focus on improving peoples’ lives. From launching international websites and marketing for TIBCO, to leading the developer community for MuleSoft, to driving digital / live video / AI-led community shopping experiences at Amazon, to creating fitness experiences at Nike and now Les Mills that drive habit, my goal is to inspire, delight, and move people to action. My purpose is to help people live their best lives. My passion is working with high-trust teams who care and invent on behalf of customers – and have fun along the way.

Today I get to lead an amazing team of 150 who build all of the Digital and AI experiences that power Les Mills. We serve 23K gyms around the globe, 100K instructors, and hundreds of thousands of Movers in D2C experiences. I believe science supports humans in pursuing their best life and my goal is to inspire, delight, and move people literally and figuratively.