Rebecca Dorfman
Vice President, Consumer Marketing
Zumba
Don Michael
President
Ultimate Longevity Centre
Don Michael has nearly 20 years of experience scaling franchise brands across fitness, health, and wellness. He has held executive leadership roles with leading concepts including beem® Light Sauna, The NOW Massage, Nike Studios, and Mayweather Boxing + Fitness®, and currently serves as President of Ultimate Longevity Center -- a next-generation wellness and longevity destination developed with human biology expert Gary Brecka and powered by Tony Robbins’ Lifeforce.
Markets shift. Trends fade. But a brand built for longevity can carry your business through it all. We’ll unpack how strategic brand building can create member experiences that stick, unite internal teams with a shared language, and develop unique IP that no competitor can touch. You’ll see how these principles came to life in Myo’s rebrand and walk away with perspectives for building a brand that’s not just relevant today, but resilient for years to come.
Revenue Diversification
Data
AI Science Backed Trends
Longevity
Consumer Behaviour
Women's Health
John Scheer
Chief Creative Officer
Herman Scheer
Scott Marcaccio
Founder
MYO
Scott Marcaccio is the co-founder and CEO of Myo, a modern physical therapy brand designed to futureproof your body. With over 20 locations across major markets, including Los Angeles, Vancouver, Toronto, and New York City, Myo's best-in-class clinicians deliver more than 250,000 personalized one-on-one sessions every single year through their proprietary FutureProof Method, helping people discover how their bodies can—and should—move.
Leading today’s conversation around proactive body care, Myo partners with global brands like Nike, Equinox, and Lululemon to amplify its mission of raising body IQ globally.
Sam O'Keefe
Co-Founder & CEO
Flex
Equinox is building a seamless, elevated ecosystem where people don’t want to leave. This session explores how premium wellness brands create that feeling through the craft of experience, the power of community, and the right partnerships. We’ll discuss how small human touches and modern innovation work together, why women’s health is becoming a defining pillar of programming, and how reducing friction around how people pay can expand access.
Parinda Muley
Senior Vice President and Chief of Staff to the President
Equinox
Parinda Muley is the Senior Vice President and Chief of Staff to the President of Equinox. In this role, she leads commercial deals and collaborates with executive leadership to drive strategic initiatives, enhance operational efficiency, and develop innovative programming. Before joining Equinox, Parinda was the Senior Vice President of Digital at Beautycounter, where she led the end-to-end digital consumer experience, from customer acquisition to post purchase engagement. She previously held senior leadership roles at Richemont Americas, the parent company of 25 luxury brands including Cartier, Montblanc, and Chloe. As head of E commerce and Innovation, Parinda supported the Maisons in optimizing digital operations while conceptualizing and launching new retail initiatives that created differentiated revenue streams and elevated client engagement. Prior to Richemont, Parinda led new ventures and business development at Macy's, where she spearheaded transformative business models leveraging immersive technologies like virtual and augmented reality to enhance the home shopping experience. Parinda began her career in the media sector. She had the opportunity to lead commercial partnerships at Time Inc., where she managed content syndication deals, content commerce, and audio partnerships. She played a pivotal role in launching podcasts for Fortune, Time, and the award-nominated Essence. Parinda holds a BA in Economics and South Asian Studies from The University of Chicago and an MBA from The Wharton School of Business. She currently resides on the East Coast with her husband and three children.
Sam O'Keefe
Co-Founder & CEO
Flex
Parinda Muley
Senior Vice President and Chief of Staff to the President
Equinox
Parinda Muley is the Senior Vice President and Chief of Staff to the President of Equinox. In this role, she leads commercial deals and collaborates with executive leadership to drive strategic initiatives, enhance operational efficiency, and develop innovative programming. Before joining Equinox, Parinda was the Senior Vice President of Digital at Beautycounter, where she led the end-to-end digital consumer experience, from customer acquisition to post purchase engagement. She previously held senior leadership roles at Richemont Americas, the parent company of 25 luxury brands including Cartier, Montblanc, and Chloe. As head of E commerce and Innovation, Parinda supported the Maisons in optimizing digital operations while conceptualizing and launching new retail initiatives that created differentiated revenue streams and elevated client engagement. Prior to Richemont, Parinda led new ventures and business development at Macy's, where she spearheaded transformative business models leveraging immersive technologies like virtual and augmented reality to enhance the home shopping experience. Parinda began her career in the media sector. She had the opportunity to lead commercial partnerships at Time Inc., where she managed content syndication deals, content commerce, and audio partnerships. She played a pivotal role in launching podcasts for Fortune, Time, and the award-nominated Essence. Parinda holds a BA in Economics and South Asian Studies from The University of Chicago and an MBA from The Wharton School of Business. She currently resides on the East Coast with her husband and three children.